For online shops, a website is a necessity. This is where potential customers can find out information on a product, select a purchase, and complete an application. Having a user interface that is both usable and attractive for potential clients is therefore important as this can impact whether people decide to make a purchase. Drafting a retail website can be a difficult task though, especially when considering how much the user interface designs of retail websites can differ. Creating wireframes can be a useful way to draft a user interface design, which can be shown to potential users for feedback. By gathering opinions on the prototypes you have created with wireframe tools, you can then optimize your prototypes to help ensure that the UI design is usable and accessible to target audiences.
How to create a prototype with a wireframe tool
For example, when you use a wireframe tool to create a draft of an interface design, remember that your design should encourage the user to make a purchase. Ensure that call to action buttons are large and that you sketch lots of clickable elements into your wireframe. Some wireframe tools enable you to insert navigation bars and other menu types into your prototype. This is especially beneficial for retail websites, as products are often organized in different categories. If you are thinking of sketching a prototype for a retail website, it is beneficial to find a wireframe tool that lets you prototype interactive elements. Clickable wireframe software enables you to click through the buttons of your prototype, which will respond in a similar way to your end product. You may choose to simulate your prototype in user testing, in which case you can see how your user responds to the structure you have created. You can then optimize your prototype to ensure that your design concept matches users’ expectations to help boost conversion rates. With the retail industry moving from the high-street to the virtual world this is becoming more important than ever.
